http://www.wikihow.com/Be-Tumblr-Famous
It covers some basics, I will add a few more specific suggestions though.
One of the most popular/reblogged types of images is a photo with a humorous/inspirational quote pasted on it, often times in all-capital block letters. These are quick and easy to make. Just go on Deviant art, or use Google image search to find a thoughtful/artsy looking photo (nature, a couple, etc.) and use Photoshop or MsPaint to paste your quote/lyrics.
Also don't forget to tastefully include your Tumblr name/address on it somewhere so even if your image gets "stolen" and re-uploaded others will still see your name.
Stylistically, many of the most popular images of these types use a dark "vignette" around the edges of the photo, and white block letters in a sans-seriff font often with a drop shadow.
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For help, find me on Twitter @SpecialFester
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